resume.
work experience
Art Director // edelman (revere/Mustache)
September 2022 – December 2024
Managed the entire creative process from writing and pitching engaging ideas to executing content series for major clients. This led to driving brand affinity and achieving viral success with content reaching up to 3 million views.
Developed and delivered compelling pitch decks that secured Macy’s Inc. as a new client, subsequently leading to my role as the lead creative on the team.
Introduced new creative tools and workflows to drive efficiency and foster innovation within the team.
Built and maintained strong relationships with clients, serving as the primary creative liaison to ensure their vision was realized.
Directed client-facing presentations, articulating creative strategies and securing buy-in for large-scale projects.
Clients: Google Maps, Google Search, Google Search AI, Google Arts & Culture, eBay, Macy’s Inc.
art director // HS AD
November 2021 – September 2022
Directed all in-house photo and video shoots from pre-production through to post-production, managing the team, talent wardrobe, set design, prop design, and every detail needed to make the brand’s vision stand out.
Championed innovative storytelling techniques to elevate brand narratives across digital campaigns and partnerships for LG Electronics, setting the tone and visual identity for cohesive and compelling narratives across multiple channels.
Worked closely with account teams to ensure creative deliverables aligned with client expectations and campaign goals.
Delivered compelling pitch decks for creative leadership to present to clients.
Clients: LG Electronics, NCAA, Olivia Palermo.
Creator/Art Director // Vaynermedia
March 2020 – August 2021
Conceptualized, wrote, and edited content for 360 campaigns, national TV commercials, Super Bowl spots, print, digital, and social media.
Defined and shaped the creative voice for multiple brands by storyboarding, crafting compelling copy, and leading content development initiatives.
Integrated social content into comprehensive campaigns, including one that secured a Madison Square Garden print ad a year ahead of schedule.
Clients: Scotts, Miracle-Gro, Ortho GroundClear, Tomcat, AeroGarden, Bonnie Plants, Anheuser-Busch, Panera, Pepsi.
Content creator/Art Director // salt hotels
October 2018 – March 2020
Pioneered the creation, writing, design, and execution of online campaigns and original social media content series at Salt Hotels.
Directed the creation of photo, video, print ads, direct mail, and point-of-sale materials, while also leading in-house photoshoots to shape the visual identity for Salt Hotels' social media platforms.
Created, filmed, and produced an original in-house channel to play on all hotel TVs, showcasing upcoming events, activities, and advertisements.
core skills
Concept Development | Creative Vision & Strategy Development |
Visual Storytelling | Innovation & Trend Spotting |
Storyboarding & Copywriting | Brand Identity Building |
Team Leadership & Collaboration | Client Relationship Management |
Producing & Directing | Photography & Videography |
Editing & Post-Production | Adaptability to New Platforms & Technologies
technical proficiency
Adobe Creative Cloud | Premiere Pro | Photoshop | Lightroom |
After Effects | InDesign | Logic Pro X | Pro Tools | TikTok | Instagram |
LinkedIn | YouTube | Facebook | Twitter/X | Threads |
DSLR & MIrrorless Camera Systems | Sony | Canon | GoPro| DJI
career highlights
Invited to the Google Maps Garage in California to direct, film, and produce multiple content series during their keynote presentation. The project’s success led to personal recognition from the client, who praised my work directly to my team and established strong client trust.
After successfully securing Macy's, Inc. as a client through a winning pitch, I was honored to be invited to present at their town hall on behalf of DJE, highlighting our creative vision and the exciting potential of our partnership.
Personally endorsed by Gary Vaynerchuk as a “must hire” at VaynerMedia.
Within six months at VaynerMedia, developed creative work that sold three campaigns and garnered over 4 million impressions, outperforming senior creatives.
Independently launched and managed the first photo/video content department at Salt Hotels.
Cocktail photo published in Forbes: “Five Fall Cocktails, Zero Pumpkin Spice.”
love letters from my peers <3
“I couldn't let the incredible work Andrea's bringing to the Macy's Inc. creative go unnoticed. Andrea has been knocking it out of the park as our Art Director! The ability to dive into projects autonomously and tackle challenges before they even arise is seriously impressive.
Despite tight timelines, lackluster briefs, long and poorly shot videos, Andrea has a creative vision for content, then brings it life (often on her own!). Clients have given the work shout-outs many times and Andrea's contributions are a major (sometimes sole)part of that.
But it's not just about the work. Andrea brings this infectious energy and can do attitude to the table that really drives the team forward. She is a team player, always ready and willing to collaborate for the clients and the best work.
Thank you for being so amazing at what you do, Andrea. You're an indispensable part of our team's success!”
— GCD, Mustache - Macy’s, Inc. Team
“Andrea has demonstrated incredible value on the Macy's, Inc. account. Her creativity, design and edits skills enable us to up-level content and frequently exceed client expectations. Andrea's solution oriented approach not only helps us make the most out of the materials we receive, but she also identifies potential optimizations that have improved what we receive from the Client. Andrea's can-do attitude and desire to learn have led to tremendous growth as a creative lead. The Macy's, Inc. clients have unparalleled trust in Andrea's ability to consistently demonstrate a strong understanding of their audiences - allowing her to create engaging and relevant content that drives meaningful engagement. The clients love working with her and frequently express how much they love her work. Andrea's ability to ideate creative concepts, exceed client expectations, and deliver impactful creative make her an incredible asset to our team and help further our client's glowing perception of the Agency.”
— Account Director, Mustache - Macy’s, Inc. Team
“Andrea Morgan joined our agency during a chaotic period. Despite the disorganization and challenging client projects at the time, Andrea embraced the situation with a positive attitude and was about to quickly adapt. She consistently performed above and beyond her previous skillset while maintaining kindness and humility. Andrea's friendly demeanor, excellent listening skills, and versatile skill set make her a joy to work with. I would love to see her given more opportunities to showcase her creative abilities and for the team to recognize her exceptional work ethic.”
— Senior Art Director, Mustache - Google team
“Andrea's considerate nature truly sets her apart in the workplace. Her helpfulness knows no bounds, as she is always there to lend a hand, offer guidance, or provide insightful solutions. Andrea's adaptability is amazing, as she effortlessly adjusts and excels, making her an invaluable asset to any team. I always enjoy working with”
— Art Director, Mustache - Google team
“Andrea has been a great addition to the team - she's always so down to jump into a project and has the best attitude. When she's stressed, she's communicative without being defensive and is all around just a great personality. Work-wise, l've noticed her conceptual abilities improving. I haven't been able to work with her in a good minute, but on Maps work, she brought great ideas to the table, and some of my favorites we've posted were born from her orange beanie-wearing brain.”
—creative director, Mustache - Google maps team
“Andrea is very skilled at executing creative.
Whether she is developing concepts, designing or editing, Andrea creates great work. While Andrea has made incredible progress in articulating her creative vision during the past year, she should continue to focus on developing this skill as it will be needed throughout her career. Not only will this skill help her execute her own vision, but this will improve her ability to work closely with partners (and editors) and it will also be more necessary as she grows as a manager.
Andrea has made significant strides in her ability to articulate her creative vision but she should continue to be mindful of developing this skill further during the next year.”
— Account Director, Mustache - Macy’s, Inc. Team
“Andrea has been a delight to work with during our time together on Google Social Lab.
She provided out-of-the-box thinking and quick execution of creative ideas. We also worked briefly on the new business pitch for Macy's corporate social and had heard from multiple members on the team that the video she created for the final pitch meeting was a big reason for the new biz win!”
— Project Manager, Mustache - Google Team
“I'm so happy Andrea joined our team. She is a great collaborator and stays positive no matter how chaotic a project may get. She consistently works hard and you can always count on her to get quality work done in a timely manner. Her presence is appreciated and she always lightens the room. She should be proud of the work she's done. We were very busy when she first started but she powered through it all with grace and I admire her work ethic.”
—Senior Copywriter, Mustache - Google team
“Andrea Is always flexible with distributing the workload and finding ways to accommodate the scheduling of her peers.
Her creative toolset is immensely helpful across the board, and especially in the pitch/deck-making process.
Andrea is a pleasure to work with for her personality, her creative impulses, and general way she navigates social interaction on workstreams that feature a lot of hybrid working”
— senior creator, Mustache - Google team
“Despite not being on many projects together, Andrea made me laugh every time we were on a call. She has such an awesome and creative energy.”