lg signature x olivia palermo
LG collaborated with fashion influencer Olivia Palermo to showcase their luxury appliance line, the LG Signature collection. I had the privilege of serving as Art Director for this campaign, overseeing the creative vision from start to finish. My role included conceptualizing the narrative and visual settings for each scene, developing detailed storyboards to align the vision, and live directing Olivia Palermo on set to ensure every shot captured the sophistication and elegance of the LG Signature Suite. The result was a visually stunning campaign that seamlessly combined luxury design with world-class talent.
LG studio
LG’s high-end appliance line, LG STUDIO, needed premium photo and video content to capture the brand’s luxurious essence. As Art Director, I led the production process from start to finish, overseeing every creative detail. This included crafting mood boards, designing sets, curating wardrobe, casting talent, directing on set, supervising music, and editing. The result was a stunning collection of stills and visuals that not only highlighted the sleek design and innovation of LG STUDIO products but also embodied the brand’s sophisticated and premium identity.
LG core
Tasked with producing high quality content for the LG Core appliance line, I jumped on the project as Art Director overseeing the entire production process, from pre-production to post. I managed every creative aspect, including crafting mood boards, designing the set, curating wardrobe, casting talent, directing on set, supervising music, and editing. The result was a captivating collection of stills and visuals that showcased the LG Core appliance line’s versatility and innovation, perfectly embodying LG’s brand identity.
LG puricare AEROtower
Tasked with producing high quality content for the LG PuriCare AeroTower, I jumped on the project as Art Director overseeing the entire production process, from pre-production to post. I managed every creative aspect, including crafting mood boards, designing the set, curating wardrobe, casting talent, directing on set, supervising music, and editing. The result was a captivating collection of stills and visuals that showcased the AeroTower’s sleek design and innovation, perfectly embodying LG’s premium brand identity.
