helping google speak gen z
As an Art Director on the Google team, I played a pivotal role in helping Google and Google Maps connect with Gen Z by creating captivating social content that resonated with younger audiences. My work drove significant engagement, including one of Google’s top-performing Instagram posts, which gained 3 million views. I created a diverse range of content— memes, tweets, interactive posts, and more— all designed to amplify Google’s presence on social media.
I collaborated with high-profile partners like Mean Girls, Stray Kids, House of the Dragon, McLaren, Billie Eilish and more. Highlights include filming content series at the Google Street View garage for the launch of Gemini AI on Google Maps and art-directing a video series promoting Billie Eilish's collaboration with Google Maps. Both projects earned exceptional client praise, showcasing my ability to adapt to trends and blend pop culture with technology to create engaging, impactful content.