we’re running out of tiktoks!
When the eBay team at Edelman heard, "We're running out of TikToks," they turned to me. I was brought in to collaborate with my talented copywriting partner to conceptualize and create original, eye-catching, and evergreen TikTok content for eBay. We developed trend-driven ideas, content series, and captivating designs that helped revitalize their TikTok strategy.
Our efforts resulted in over 30 million views from the content we crafted. One standout series, As Seen on eBay, was executed by my partner, but the world it lived in—complete with seasonal episodes and designs—was an original concept designed entirely by me. Our work not only brought fresh energy to eBay’s TikTok but also showcased the power of innovative storytelling in driving engagement.
as seen on ebay
1m views - Thanksgiving edition
2m views
9m views
3m views
3m views
sellers secrets
Sellers’ Secrets was an innovative content series I conceptualized, pitched, and secured client approval for, co-executing it with my partner to strategically engage Gen Z. The goal was to shift their perception of eBay from solely a buying platform to an inviting space for selling.
To make the selling process approachable and memorable, we tapped into the viral appeal of ASMR, crafting a unique series where whispered tips and tricks provided quick, impactful advice for listing and selling on eBay.
This bold and creative approach resonated powerfully with the target audience, garnering a collective 1 million views on eBay’s TikTok channel. By blending entertainment with practical insights, the series successfully captured attention, educated users, and elevated engagement, underscoring eBay’s versatility and appeal to a younger demographic.